Something everyone in business struggles with is pricing.
If things sell quickly, we worry that maybe we could have priced higher and made more money.
If things aren’t selling at all we are quick to cut prices, rationalizing that “any sale is better than no sale” and eat away at our profits in the process.
The thing about pricing is that getting it right isn’t just dumb luck.
There are strategies (with actual science and psychology to back them up) that can help you figure out how to position your products and services to optimize profit.
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